OYCCIMA Why Trade Fair? It promotes home-made goods; It showcases the area of comparative advantage of a State; It is a place where Companies showcase and demonstrate their products and services to potential buyers; It is a place where industries meet with other industries that produce same products; It is a place for different companies and industries to show their products to possible customers; It creates link between the manufacturers and the industries; It acts as supply chain, from production to sale; New products are lunched at Trade Fair; It brings opportunity for industries to assess opinions from clients and determine market potentials; It helps industries to develop market structure by identifying new agents and distributors; Trade Fairs are means to evaluate competition; Trade Fairs are places where businesses are combined with pleasure; It is a place to initiate joint ventures and project partnership; It brings potential investors closer to the policy makers in the State; OYCCIMA Benefits of the Trade Fair? It provides a unique venue for the significant players from the industries to meet in a place within a short space of time to see large number of products at the same time; People of common interest are made to connect with one another; Trade Fairs bring influx of investors, patronage of locally made products and economic development of the host State/Nation; Trade Fairs contribute to poverty eradication and sustain development; It brings about industrialization. Industries want to get closer to the source of raw materials; It brings about long term and short-term benefits to the government and the populace; It assists in the generation of revenue to the State Government; It reduces unemployment rate; Many times, potential entrepreneurs and industrialists are fished out from lectures, seminars and conferences that are held at Trade Fairs; Incomes are generated by some people e.g. Artisans, the casual workers, cleaners etc; Visitors have a comprehensive overview of the entire market and industry; Trade Fairs help to follow the latest trends in the in the industry by keeping you up to date; Trade Fairs are usually collections of unforgettable memories and experiences; e.t.c.